Carrera

We relaunched Carrera Sunglasses by focusing on their racing heritage and celebrating the Carrera Panamericana, the most dangerous race on earth.

We won the global pitch and created some pretty cool work for them. You can see it all on their website.

Awards: FWA mobile site of the day, Awwwards site of the day. 

The art direction was inspired by race car graphics and typography. Speed was just as important in design as it was in usability. Built in html5, the site was fully adaptive and responsive for optimized views on tablets and mobile phones.

Visit the Site .