Siavosh Zabeti
Creative Direction - Storytelling - Art Direction
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Tropicana 🍊

Tropicana wanted to remind their customers that their juice is a 100% pure source of natural energy .

We set out to show, not tell, and built a billboard entirely powered by oranges.

After spending months testing, the geniuses at Teenage Engineering managed to create a giant multi-cell battery powerful enough to light up a billboard.

Once we had the technology in place, Unit9 and director Johnny Hardstaff came in and directed a beautiful film based on the installation of the piece.