DEBI TIRAR MAS FOTOS - SHOT ON IPHONE

Couldn’t have asked for a better song and lyric than DeBÍ TiRAR MáS FOToS (I should’ve taken more photos) to create our final Halftime Show piece shot on iPhone. A simple idea to capture the moment simultaneously around the world turned into our most ambitious shot on iPhone project yet. With shoots in 15 locations, 11 time zones, and 23 Photographers and Cinematographers, and an edit that was turned around 3 days after Halftime. The film was Apple’s most reshared post ever proving how much it resonated with the world. It also won a Gold Lion in Film which to my knowledge is the only 9×16 film that’s ever won a Gold in Film. (Scroll down for the case study).