Kendrick X Apple Music Halftime Show. When the world was shocked that we’d put the Not Like Us rapper (and Pulitzer Prize winner) on stage, we doubled down with a 4 month long campaign that amplified his artistry and message. Helping deliver the most inventive Super Bowl Halftime Show ever. Winning an Emmy.
pgLang directed a brilliant announce asset to tell the world about it. No Round 2s.
ANNOUNCE
No. Round. Twos.
Next, we got fans excited by announcing the guest performer: SZA
TRAILER
We then continued to bring Kendrick into all of our ecosystem. You can watch the full case study here for the big picture.
CASE STUDY
On Thursday before half-time, we invited Kendrick to join our Apple Music hosts for an exclusive interview. His first in 7 years.
Directed by Mike Carson and pgLang, the show was in my opinion one of the most creative ones ever. With surprising interstitials by Uncle Sam L. Jackson, cameos by Serena Williams, Mustaaaaaard, and of course SZA.
THE SHOW
CLICK ON THE LINK BELOW TO WATCH THE FULL SHOW ON YOUTUBE.
