Tropicana wanted to remind their customers that their juice is a 100% pure source of natural energy. We set out to show, not tell, and built a billboard entirely powered by oranges. After spending months testing, the geniuses at Teenage Engineering managed to create a giant multi-cell battery powerful enough to light up a billboard. Once we had the technology in place, Unit9 and director Johnny Hardstaff came in and directed a beautiful film based on the installation of the piece.

(The piece won a ton of awards including a Gold Pencil at One Show).