RATED U.
The Apple Music Administration reviewed the Usher Halftime Show and together we immediately felt we had to warn the 120+ Million people who would be watching live. The show was going to have RATED U material. It will likely cause singing, dancing, gyrating, and possible relationship issues.
Watch the case study below. Or keep scrolling to discover the other films in the series.
The internet went wild. And we knew that everyone who was going to do a reaction video of the full show would have fun with how we introduced it.
CASE STUDY