UNLOCK

iPhone X celebrated the 10 year anniversary of iPhone. With a brand new all glass design and no more home button, reviewers called it a phone that feels like it’s from another planet. An experience unlike any other. With a magical touch only Apple can provide. So we thought, what if we dramatized the most iconic feature “Unlocking with a look”, by showing what would happen if your look could unlock anything.

Our most viewed, most shared, most engaged with announcement with 196M views.

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Selena Gomez - Shot on iPhone