Here are some of the initial designs for what was then called the "Get me out of here button". We first wanted it to be hundreds of buttons placed around Paris that would give out trips every day.
The client said that if we're going to give out trips, we'll need something more spectacular so we comped up this:
There were 3 people inside the machine operating everything by hand like oompa loompas. The two lips came out from behind and the heart jumping on the trampoline was hidden inside the top of the box.