Creative Direction - Storytelling - Art Direction

Making of

A look inside how some of these projects were developed.

Billboard powered by oranges

Everyone told us it couldn't be done. People had done it with potatoes, lemons and oranges on a small scale but never for a billboard.​ Michel Gondrys production designer couldn't do it and even some dude who worked for EDF said it's impossible.

Once again, we had to call Teenage Engineering for some help.​

Laser cut copper and zink plates

Rows of oranges to make the multi-cell battery

​more and more and more oranges

All connected to a custom controller and ​IT WORKS!

Even the oranges were happy ^ _ ^

Siavosh ZabetiComment