Creative Direction - Storytelling - Art Direction

Making of

A look inside how some of these projects were developed.

Billboard powered by oranges

Everyone told us it couldn't be done. People had done it with potatoes, lemons and oranges on a small scale but never for a billboard. Michel Gondrys production designer couldn't do it and even some dude who worked for EDF said it's impossible.

Once again, we had to call Teenage Engineering for some help.

Laser cut copper and zink plates

Rows of oranges to make the multi-cell battery

more and more and more oranges

All connected to a custom controller and IT WORKS!

Even the oranges were happy ^ _ ^

Siavosh ZabetiComment