Siavosh Zabeti
Creative Direction - Storytelling - Art Direction

Making of

A look inside how some of these projects were developed.


El Luchador mas grande del universo! Chlorophyllo was one of those projects that happened very fast, very good and on a very very tight budget. We had about 6 weeks to make the whole thing so we couldn't afford any mistakes. Working with Oscar Tillman from B-Reel was great. If it wasn't for him and his team it would've never turned out the way we wanted. After sifting through hours and hours of footage, we made up our own story and recorded mexican actors to redub the films. We also turned the luchador green so he'd fit the brand. The initial idea was to use the website as a training campaign to come and fight the real Chlorophyllo at an actual ring in Paris. We wanted to have him kick everybody's ass but it turned out to be an insurance nightmare... oh well...

Here are some of the designs we made to get B-Reel excited. 

Ever wondered what you were going to do with all those horrible fonts in your suitcase? I finally found out how...

Siavosh ZabetiComment