Siavosh Zabeti
Creative Direction - Storytelling - Art Direction


For the summer of 2013 Coca Cola wanted to relaunch Coke MUSIC in a way that would reconnect with teens and let them take the power back.

We created a multi-platform campaign featuring Films, packaging design, a dynamic identity that reacts to music, and Placelists: An app bringing places and music together. With the help of Spotify, the campaign launched globally and enabled teens to listen and tag location-specific music. It's like google maps but for all your favorite music.​

After doing extensive street casting, we let two groups of friends decide which places they would tag with which songs. We filmed two short documentaries with them and created a global anthem spot using an actual couple.

Credits to Philip Cronerud and Joe Burrin for all the fantastic design work for the campaign.