Creative Direction - Storytelling - Art Direction
Coca-Cola ♪♫ MUSIC ♪♫


This was my first brief at Wieden+Kennedy and wasn't completed until two years later. Coke wanted to relaunch Coke MUSIC in a way that would reconnect with teens and let them take the power back.

We came up with a bazillion ideas and the one that stuck around was called Placelists. An app bringing places and music together. With the help of Spotify, the campaign will launch globally and will enable kids to listen to location specific music. It's like google maps but for music.​

After doing a street casting, we let two groups of friends decide what they would do with the app. Shot documentaries with them and created a global spot using an actual couple.