Creative Direction - Storytelling - Art Direction
Creative Direction - Storytelling - Art Direction
Autism Speaks asked us to drive awareness and raise funds for a groundbreaking effort: Sequence the DNA of 10,000 families affected by autism, allowing scientists around the world to find the missing answers to autism. A project of such huge impact required an equally ambitious and innovative idea. So we created artwork from the very thing that holds the answers to autism: DNA.
From 10,000 unique posters, to limited edition coffee table books, to an art exhibit that featured DNA art, the campaign was a direct source of donations, bringing us one step closer to decoding autism.